The Oreck store in Cleveland offers more than just a way to clean the home. They also offer convenience of shopping at a specialty retail store dedicated to providing cleaning tips for all the many surfaces in homes today with trained ‘clean home experts’ to assist the consumer in finding the best fit for their cleaning style and home needs. “People think we just sell vacuums in our store,” said Donna Johnson, the sales and operations manager for the Chattanooga, Cleveland and Johnson City stores. “We say at the Oreck store, we sell benefits, not products; the benefits of having a clean and healthier home by using our lightweight yet powerful products.”
Kathy Scott, the new manager for Oreck of Cleveland, is particularly passionate about is making life better for the customer. A Chattanooga native and professional housekeeper for many years, Mrs. Scott began working for Oreck in 2008. Already an Oreck customer, she began using the products because she was tired of buying disposable vacuum cleaners. Her knowledge of cleaning products is extensive, and she enjoys teaching her customers how to use the products to their best advantage. Scott believes that when a person’s home is healthy and strong, it gives them strength in all aspects of their life, a viewpoint that is reflected in the relationships she builds with her customers, saying “The first thing I do when a new customer enters the store is point to our sign. We are a ‘Clean Home Center,’ which means that we have everything you need to clean your home from the floor to the ceiling.”
Offering a lightweight 8-pound upright vacuum has enabled millions of consumers of all ages to vacuum their home without experiencing back and shoulder pain that can occur after using a heavy vacuum. In addition to their already popular vacuums, the stores offer air purifiers, including the new Oreck AirInsitnct purifier line. As a person who suffers from asthma and allergies, Mrs. Scott is particularly proud to stand behind this “next generation” in air purification, which boasts a HEPA filtration system and a sleek appearance. Powerful and efficient, the AirInstinct continuously monitors particles in the air as they pass through its system and adjusts its speed accordingly. With built-in child safety features, the AirInstinct is Energy Star Qualified and built with safety in mind; you can literally turn them on and walk away! With so many surfaces in the home today, the objective of the “clean home experts” is to assist the consumer in finding out their specific needs for their unique home design.
Another new product line that has the Oreck “clean home experts” excited is the recent addition of the Miele canister line, a very well-known German brand that has been producing a high end, built to last canister for more than 100 years. Loyal Oreck customers will be interested to know of the similarities between the Miele and Oreck companies. Founded by Carl Miele and Reinhard Zinkann over 108 years ago, Miele Corporation prides itself on exceeding the customer’s expectations while raising the bar for the homecare industry. Like Mr. Oreck, Mr. Miele believed in providing first-class products and services, while making life more comfortable. While Oreck is well-known for its lightweight upright vacuum, Miele has built a solid reputation of quality, endurance, and sustainability with their canister line, which currently features over 20 models. Like Oreck, Miele understands the importance of maintaining your home’s air quality, and their exclusive Sealed System filtration is proven to significantly reduce the amount of allergens and pollutants that can escape during vacuuming.
One of the major benefits of purchasing from the Oreck Store is the peace of mind that comes with knowing that their products will always be serviced at the store. In addition, customers have 30 days to try their purchases out in their homes without obligation. Kathy Scott says, “I believe in Oreck and the various products we offer. For me, it’s gratifying to stand behind a product that offers better quality at a lesser cost.” In addition to quality and reasonably priced products, the Oreck Clean Home Centers promote and provide legendary customer service. David Oreck’s No. 1 goal is to exceed customers’ expectations. “We take that goal seriously,” said Donna Johnson. “We have a lot of loyal customers that are now buying a vacuum or air purifier for children, grandchildren and even great-grandchildren! It has been exciting over the past 15 years to build this business by building relationships with our customers, and we feel we make a difference in their homes and they make a difference in our lives. Many of our customers we consider friends. Sounds kind of corny, but we are truly selling benefits, not products, and we love what we do!”